Resume
I am a Portland State University School of Business
Marketing and Advertising Graduate
Professional
info
As a digital enthusiast, my life is driven by an insatiable curiosity to learn from others and an extreme fasinaction for our digital culture!
I truly enjoy helping brands express their missions in a creative and compelling ways, using digital marketing. My goal is to inspire others with my passion for strategy, since I have a knack for viewing life through a creative lens. I also very much enjoy helping others make decisions that they can feel good about.
When I'm not strategizing, I love spending my time blogging about my cat Mambo, crafting DIY projects, and photographing the world around me --and am constantly being inspired by my incredibe Frenchie, Diesel.
EDUCATION
Portland State University School of Business, Marketing & Advertising, 2018
PSU Center for Executive and Professional Education, Digital Marketing Strategies Certificate, 2016
Digital Summit PDX, Content Marketing Certificate, 2016
Portland Community College, Associates of Science, 2015
Work
experience
Nike App Content Publishing Author.
Nike; Portland, OR
10/19 - present
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Publish content across Nike App, Nike Run Club, and Nike Training Club
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Collaborate with Brand, Creative and Merchandising teams to deliver strategically curated content to app users
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Leverage Nike tools to expose new digital opportunities to drive app engagement
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Collectively working with partners to increase learnings, provide additional insights, and achieve maximum efficiency for content publishing
Digital Strategist / Freelancer.
Advertiser In Pink; Portland, OR
07/16 - present
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Launched a freelance business and website, advertiserinpink.com, using Wix
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Services: digital marketing, social media consultation, and website design
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Created content, images and website design for the site using adobe creative suite and Wix
Loyalty Customer Support .
New Seasons Market; Portland, OR
04/19 - 06/19
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Provided customer service support for loyalty program and diagnosed opportunities for future digital strategy and front-end operations
Digital Marketing Coordinator.
Opus Agency; Portland, OR
02/19 - 02/19
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Provided research support and coordination for digital strategy and persona development for clients: Amazon, Uber, and Informatica; during a one month contract
Digital Marketing Manager.
Dr. Semler's HeartPerks; Portland, OR
01/16 - 02/19
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Designed, created content and launched and website, semlerheartperks.com, using Wix
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Manage and create social media profile postings, using HootSuite and Over
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Manage and analyze Google Analytics for company website
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Launched Facebook advertising campaigns to promote heartcare app
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Implemented SEO, using keywords and phrases
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Create graphics for the website, social media and print marketing tools, using Over and Adobe Creative Suite Photoshop
Portfolio Workshop Intern.
Portland State Univerisity; Portland, OR
02/18 - 02/18
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Participated in a 3-day intensive workshop creating an advertising campaign for a local client's business
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Created digital marketing strategies, using social media and search engine optimization tactics
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Worked on a team to present final ad campaign to client
Text Blogger.
Portland State University Chronicles; Portland, OR
09/15 -01/18
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Developed student life perspective blogs on the university blog site psuchronicles.com, using Wordpress
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Blog topics focused on tips, tricks, and guides to student and campus life
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Creating graphics for the blog site, using personal photographs and Adobe Creative Suite Photoshop
Text Blogger / Social Media Contributor.
Portland State University School of Business; Portland, OR
09/16 - 05/17
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Developed content for the Portland State University School of Business Undergraduate blog, fearlessbusinesspdx.com, using Wordpress
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Blog topics specifically focused on educating students and young professionals on digital marketing strategies for networking, personal image, and social media best practices
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Contributed social media postings of on-campus and off-campus student life (hashtags, photographs, mentions, etc.)
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Created graphics for the blog site and Instagram account, using personal photographs and Adobe Creative Suite Photoshop
Digital Strategist Intern.
FIR NW (PSU Student Advertising Agency); Portland, OR
09/16 - 12/16
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Developed, designed and implemented a social media marketing handbook for the FIR advertising agency interns
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Crafted social media campaign strategies for the following clients: Portland State University School of Business, Vikings Athletics, and FIR NW Advertising Agency
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Created and presented a digital media marketing plan and client presentation for Portland State University Vikings Athletics
Direct Salesperson / Social Media Marketing Manager.
Younique Cosmetics; Portland, OR
04/15 - 12/18
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Developed a business Facebook page, as well as two private groups, used solely for monthly sales, Q&A, and Younique specific makeup tips
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Created a private Facebook group consisting of over 500 members
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Developed a series of personal business blogs to interact with customers and to share independently created how-to videos and tips, using Blogspot
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Create graphics for the blog site, Facebook business page, and closed groups, using personal photographs, videos, Adobe Creative Suite Photoshop and a variety of mobile applications
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Developed a Youtube account to launch and promote makeup product tutorials
Social Media Marketing Manager Intern.
Portland Women's Expo; Portland, OR
06/15-09/15
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Developed a social media marketing plan to drive organization awareness, using HootSuite.
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Launched social media marketing plan on current platforms (Twitter and Facebook).
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Created a Pinterest account, accumulated 400 followers in less than 3 months, using Tailwind.
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Accessed current social platforms, updated accounts, added new content / features, etc.
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Trained staff on social media usage for ongoing sponsorship events and public engagement.
Sales/Metrics Manager.
Verizon Wireless (Diamond Wireless); Portland, OR
02/11 - 12/14
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Built quality sales through customer discovery questions and interactive sales relationships.
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Responsible for training/creating goals, using metric coaching and task management.
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Created marketing materials and in-store strategies to drive sales.
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Responsible for developing a Comcast information and pricing workbook, which was implemented within the district; over 15 store locations.
Professional Skills
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Content Publishing
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Project Management
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Social Media Marketing
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JIRA Software
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SEO Marketing
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Adobe Suite, Photoshop, Illustrator
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Microsoft Office
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Keynote Mac iOS
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Pages Mac iOS
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Hootsuite, Tailwind
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Facebook Pages Manager
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Blogspot
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Wordpress, Wix
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Facebook, Instagram
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Pinterest
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Twitter
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Tumblr
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Google Analytics
COMPETENCIES
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Creative Thinking
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Effective Research
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Marketing strategies
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Compelling ommunications
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Efficient Problem Solving
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Leadership
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Teamwork
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Data Analysis
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Public Speaking
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Business Marketing
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Digital Strategy
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Customer Relations
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Storytelling
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Sales
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Social Media Managment
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Customer Satisfaction
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Content Strategy
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Search Engine Optimization
ACHIEVEMENTS
Search Engine Marketing, Certified 2016
Social Media Marketing, Certified 2016
Content Strategy, Certified 2016
Intro to Digital Strategies, Certified 2016
Digital Media Integration, Certified 2016
MEMBERSHIPS
Search Engine Marketing Association (SEMPDX),
member 2016 -present
Social Media Marketing Society, member 2016 - present
Portland Ad Federation, member 2018- present
Women in Tech (PDXWIT), member 2016 - present