Professional ​

info​​

As a digital enthusiast, my life is driven by an insatiable curiosity to learn from others and an extreme fasinaction for our digital culture!

 

I truly enjoy helping brands express their missions in a creative and compelling ways, using digital marketing. My goal is to inspire others with my passion for strategy, since I have a knack for viewing life through a creative lens. I also very much enjoy helping others make decisions that they can feel good about. 

 

When I'm not strategizing, I love spending my time blogging about my cat Mambo, crafting DIY projects, and photographing the world around me --and am constantly being inspired by my incredibe Frenchie, Diesel. 

Work​

experience​

Nike App Content Publishing Author. 

Nike; Portland, OR

10/19 - present

 

• Publish content across Nike App, Nike Run Club, and Nike Training Club 

• Collaborate with Brand, Creative and Merchandising teams to deliver strategically curated content to app users

• Leverage Nike tools to expose new digital opportunities to drive app engagement

• Collectively working with partners to increase learnings, provide additional insights, and achieve maximum efficiency for content publishing

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Digital Strategist / Freelancer. 

Advertiser In Pink; Portland, OR

07/16 - present

 

• Launched a freelance business and website, advertiserinpink.com, using Wix

• Services: digital marketing, social media consultation, and website design

• Created content, images and website design for the site using adobe creative suite and Wix 

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Loyalty Customer Support . 

New Seasons Market; Portland, OR

04/19 - 06/19

 

• Provided customer service support for loyalty program and diagnosed opportunities for future digital strategy and front-end operations 

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Digital Marketing Coordinator. 

Opus Agency; Portland, OR

02/19 - 02/19

 

• Provided research support and coordination for digital strategy and persona development for clients: Amazon, Uber, and Informatica; during a one month contract

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Digital Marketing Manager. 

Dr. Semler's HeartPerks; Portland, OR

01/16 - 02/19

 

• Designed, created content and launched and website, semlerheartperks.com, using Wix

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• Manage and create social media profile postings, using HootSuite and Over 

• Manage and analyze Google Analytics for company website

• Launched Facebook advertising campaigns to promote heartcare app

• Implemented SEO, using keywords and phrases

• Create graphics for the website, social media and print marketing tools, using Over and Adobe Creative Suite Photoshop

 

Portfolio Workshop Intern. 

Portland State Univerisity; Portland, OR

02/18 - 02/18

 

• Participated in a 3-day intensive workshop creating an advertising campaign for a local client's business 

• Created digital marketing strategies, using social media and search engine optimization tactics

• Worked on a team to present final ad campaign to client 

 

Text Blogger. 

Portland State University Chronicles; Portland, OR

09/15 -01/18

 

• Developed student life perspective blogs on the university blog site psuchronicles.com, using Wordpress

• Blog topics focused on tips, tricks, and guides to student and campus life

• Creating graphics for the blog site, using personal photographs and Adobe Creative Suite Photoshop

 

Text Blogger / Social Media Contributor.  

Portland State University School of Business; Portland, OR

09/16 - 05/17

 

• Developed content for the Portland State University School of Business Undergraduate blog,  fearlessbusinesspdx.com, using Wordpress

• Blog topics specifically focused on educating students and young professionals on digital marketing strategies for networking, personal image, and social media best practices 

• Contributed social media postings of on-campus and off-campus student life (hashtags, photographs, mentions, etc.)

• Created graphics for the blog site and Instagram account, using personal photographs and Adobe Creative Suite Photoshop 

 

Digital Strategist Intern. 

FIR NW (PSU Student Advertising Agency); Portland, OR

09/16 - 12/16

 

• Developed, designed and implemented a social media marketing handbook for the FIR advertising agency interns

• Crafted social media campaign strategies for the following clients: Portland State University School of Business, Vikings Athletics, and FIR NW Advertising Agency 

• Created and presented a digital media marketing plan and client presentation for Portland State University Vikings Athletics

 

 

Direct Salesperson / Social Media Marketing Manager. 

Younique Cosmetics; Portland, OR

04/15 - 12/18

 

• Developed a business Facebook page, as well as two private groups, used solely for monthly sales, Q&A, and Younique specific makeup tips

• Created a private Facebook group consisting of over 500 members 

• Developed a series of personal business blogs to interact with customers and to share independently created how-to videos and tips, using Blogspot

• Create graphics for the blog site, Facebook business page, and closed groups, using personal photographs, videos, Adobe Creative Suite Photoshop and a variety of mobile applications

• Developed a Youtube account to launch and promote makeup product tutorials

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Social Media Marketing Manager Intern.

Portland Women's Expo; Portland, OR

06/15-09/15 

 

• Developed a social media marketing plan to drive organization awareness, using HootSuite.

• Launched social media marketing plan on current platforms (Twitter and Facebook).

• Created a Pinterest account, accumulated 400 followers in less than 3 months, using Tailwind.

• Accessed current social platforms, updated accounts, added new content / features, etc.

• Trained staff on social media usage for ongoing sponsorship events and public engagement.

 

 

Sales/Metrics Manager.

Verizon Wireless (Diamond Wireless); Portland, OR

02/11 - 12/14

 

• Built quality sales through customer discovery questions and interactive sales relationships.

• Responsible for training/creating goals, using metric coaching and task management.

• Created marketing materials and in-store strategies to drive sales.

• Responsible for developing a Comcast information and pricing workbook, which was implemented within the district; over 15 store locations.