Resume

I am a Portland State University School of Business marketing and advertising graduate 

Professional ​
info​​

I aspire to land a role where I can help brands express their missions in creative and compelling ways using digital marketing.

 My goal is to inspire others with my passion for communications, since I have a knack for persuasive storytelling, and I enjoy helping others make decisions that they can feel good about. 

Work​
experience​
Digital Marketing Manager. 
Dr. Semler's HeartPerks; Portland, OR

01/16 - present

 

  • Designed, created content and launched and website, semlerheartperks.com, using Wix

  • Manage and create social media profile postings, using HootSuite and Over 

  • Manage and analyze Google Analytics for company website

  • Launched Facebook advertising campaigns to promote heartcare app

  • Implemented SEO, using keywords and phrases

  • Create graphics for the website, social media and print marketing tools, using Over and Adobe Creative Suite Photoshop

 

Digital Strategist / Freelancer. 
SKMEDIAPDX; Portland, OR

07/16 - present

 

  • Launched a freelance business and website, skmediapdx.com, using Wix

  • Services: digital marketing, social media consultation, and website design

  • Created content, images and website design for the site using adobe creative suite and Wix 

 

Portfolio Workshop Intern. 
Portland State Univerisity; Portland, OR

02/18 - 02/18

 

  • Participated in a 3-day intensive workshop creating an advertising campaign for a local client's business 

  • Created digital marketing strategies, using social media and search engine optimization tactics

  • Worked on a team to present final ad campaign to client 

 

Text Blogger. 
Portland State University Chronicles; Portland, OR

09/15 -01/18

 

  • Developed student life perspective blogs on the university blog site psuchronicles.com, using Wordpress

  • Blog topics focused on tips, tricks, and guides to student and campus life

  • Creating graphics for the blog site, using personal photographs and Adobe Creative Suite Photoshop

 

Text Blogger / Social Media Contributor.  
Portland State University School of Business; Portland, OR

09/16 - 05/17

 

  • Developed content for the Portland State University School of Business Undergraduate blog,  fearlessbusinesspdx.com, using Wordpress

  • Blog topics specifically focused on educating students and young professionals on digital marketing strategies for networking, personal image, and social media best practices 

  • Contributed social media postings of on-campus and off-campus student life (hashtags, photographs, mentions, etc.)

  • Created graphics for the blog site and Instagram account, using personal photographs and Adobe Creative Suite Photoshop 

 
Digital Strategist Intern. 
FIR NW (PSU Student Advertising Agency); Portland, OR

09/16 - 12/16

 

  • Developed, designed and implemented a social media marketing handbook for the FIR advertising agency interns

  • Crafted social media campaign strategies for the following clients: Portland State University School of Business, Vikings Athletics, and FIR NW Advertising Agency 

  • Created and presented a digital media marketing plan and client presentation for Portland State University Vikings Athletics

 

 

Direct Salesperson / Social Media Marketing Manager. 
Younique Cosmetics; Portland, OR

04/15 - present

 

  • Developed a business Facebook page, as well as two private groups, used solely for monthly sales, Q&A, and Younique specific makeup tips

  • Created a private Facebook group consisting of over 500 members 

  • Developed a series of personal business blogs to interact with customers and to share independently created how-to videos and tips, using Blogspot

  • Create graphics for the blog site, Facebook business page, and closed groups, using personal photographs, videos, Adobe Creative Suite Photoshop and a variety of mobile applications

  • Developed a Youtube account to launch and promote makeup product tutorials

 

 

Social Media Marketing Manager Intern.
Portland Women's Expo; Portland, OR

06/15-09/15 

 

  • Developed a social media marketing plan to drive organization awareness, using HootSuite.

  • Launched social media marketing plan on current platforms (Twitter and Facebook).

  • Created a Pinterest account, accumulated 400 followers in less than 3 months, using Tailwind.

  • Accessed current social platforms, updating accounts, adding new content/features, etc.

  • Trained staff on social media usage for ongoing sponsorship events and public engagement.

 

 

Sales/Metrics Manager.
Verizon Wireless (Diamond Wireless); Portland, OR

02/11 - 12/14

 

  • Built quality sales through customer discovery questions and 

       interactive sales relationships.

  • Responsible for training/creating goals, using metric coaching and task management.

  • Created marketing materials and in-store strategies to drive sales.

  • Responsible for developing a Comcast information and pricing workbook, which was implemented within the district; over 15 store locations. 

EDUCATION

Portland State University School of Business, Marketing & Advertising, 2018 

 

PSU Center for Executive and Professional Education, Digital Marketing Strategies Certificate, 2016 

 

Digital Summit PDX, Content Marketing Certificate, 2016 

 

Portland Community College, Associates of Science, 2015 

Professional Skills 
  • Photoshop

  • Illustrator

  • Microsoft Office

  • Keynote Mac iOS

  • Pages Mac iOS

  • Hootsuite

  • Tailwind

  • Facebook Pages Manager

  • Blogspot

  • Wordpress 

  • Wix

  • Facebook

  • Twitter

  • Pinterest

  • Instagram

  • Tumblr

  • Google Analytics 

 

COMPETENCIES
  • Creative

  • Marketing strategies

  • Communications

  • Problem Solving

  • Leadership

  • Teamwork

  • Public Speaking

  • Business Marketing

  • Digital Strategy

  • Project Management

  • Customer Relations

  • Storytelling 

  • Sales 

  • Social Media Managment

  • Customer Satisfaction 

  • Content Strategy 

  • Search Engine Optimization

ACHIEVEMENTS

Search Engine Marketing, Certified 2016 

 

Social Media Marketing, Certified 2016 

 

Content Strategy, Certified 2016 

 

Intro to Digital Strategies, Certified 2016 

 

Digital Media Integration, Certified 2016

 

 

Portland Community College Presidents' List, 2014 -2015

MEMBERSHIPS

Search Engine Marketing Association (SEMPDX), 

member 2016 -present 

 

Social Media Marketing Society, member 2016 - present 

Sara Kirkpatrick Portland, Oregon Digital Marketer

I am certified in digital media strategy, social media marketing, analytics & content development.

 

Available February 2018.  

Like my page @advertiserinpink for digital and social media marketing articles, opinions, and links. 

Follow me at @pinkadvertiser for latest industry news, trends, and live tweets from digital marketing events, workshops, and conferences.

Discover new ideas and find inspiration to do what you love on my Pinterest boards @advertiserinpink.

Learn more about social and digital media marketing topics on SlideShare.

View my LinkedIn profile

Explore my interests, hobbies & latest obsessions

View my latest marketing  & advertising projects

Learn about my skills, certifications & workflow

Read client, instructor & team recommendations

Read industry related articles, opinions & news

Drop me a line & say hello

Let's make something awesome together

Copyright     2018 Sara Kirkpatrick.