Resume

I am a Portland State University School of BusinessMarketing and Advertising Graduate 

Professional ​
info​​

As a digital enthusiast, my life is driven by an insatiable curiosity to learn from others and an extreme fasinaction for our digital culture!

 

I truly enjoy helping brands express their missions in a creative and compelling ways, using digital marketing. My goal is to inspire others with my passion for strategy, since I have a knack for viewing life through a creative lens. I also very much enjoy helping others make decisions that they can feel good about. 

 

When I'm not strategizing, I love spending my time blogging about my cat Mambo, crafting DIY projects, and photographing the world around me --and am constantly being inspired by my incredibe Frenchie, Diesel. 

EDUCATION

Portland State University School of Business, Marketing & Advertising, 2018 

 

PSU Center for Executive and Professional Education, Digital Marketing Strategies Certificate, 2016 

 

Digital Summit PDX, Content Marketing Certificate, 2016 

 

Portland Community College, Associates of Science, 2015 

Work​
experience​
Nike App Content Publishing Author. 
Nike; Portland, OR

10/19 - present

 

  • Publish content across Nike App, Nike Run Club, and Nike Training Club 

  • Collaborate with Brand, Creative and Merchandising teams to deliver strategically curated content to app users

  • Leverage Nike tools to expose new digital opportunities to drive app engagement

  • Collectively working with partners to increase learnings, provide additional insights, and achieve maximum efficiency for content publishing

Digital Strategist / Freelancer. 
Advertiser In Pink; Portland, OR

07/16 - present

 

  • Launched a freelance business and website, advertiserinpink.com, using Wix

  • Services: digital marketing, social media consultation, and website design

  • Created content, images and website design for the site using adobe creative suite and Wix 

Loyalty Customer Support . 
New Seasons Market; Portland, OR

04/19 - 06/19

 

  • Provided customer service support for loyalty program and diagnosed opportunities for future digital strategy and front-end operations 

Digital Marketing Coordinator. 
Opus Agency; Portland, OR

02/19 - 02/19

 

  • Provided research support and coordination for digital strategy and persona development for clients: Amazon, Uber, and Informatica; during a one month contract

Digital Marketing Manager. 
Dr. Semler's HeartPerks; Portland, OR

01/16 - 02/19

 

  • Manage and create social media profile postings, using HootSuite and Over 

  • Manage and analyze Google Analytics for company website

  • Launched Facebook advertising campaigns to promote heartcare app

  • Implemented SEO, using keywords and phrases

  • Create graphics for the website, social media and print marketing tools, using Over and Adobe Creative Suite Photoshop

 

Portfolio Workshop Intern. 
Portland State Univerisity; Portland, OR

02/18 - 02/18

 

  • Participated in a 3-day intensive workshop creating an advertising campaign for a local client's business 

  • Created digital marketing strategies, using social media and search engine optimization tactics

  • Worked on a team to present final ad campaign to client 

 

Text Blogger. 
Portland State University Chronicles; Portland, OR

09/15 -01/18

 

  • Developed student life perspective blogs on the university blog site psuchronicles.com, using Wordpress

  • Blog topics focused on tips, tricks, and guides to student and campus life

  • Creating graphics for the blog site, using personal photographs and Adobe Creative Suite Photoshop

 

Text Blogger / Social Media Contributor.  
Portland State University School of Business; Portland, OR

09/16 - 05/17

 

  • Developed content for the Portland State University School of Business Undergraduate blog,  fearlessbusinesspdx.com, using Wordpress

  • Blog topics specifically focused on educating students and young professionals on digital marketing strategies for networking, personal image, and social media best practices 

  • Contributed social media postings of on-campus and off-campus student life (hashtags, photographs, mentions, etc.)

  • Created graphics for the blog site and Instagram account, using personal photographs and Adobe Creative Suite Photoshop 

 
Digital Strategist Intern. 
FIR NW (PSU Student Advertising Agency); Portland, OR

09/16 - 12/16

 

  • Developed, designed and implemented a social media marketing handbook for the FIR advertising agency interns

  • Crafted social media campaign strategies for the following clients: Portland State University School of Business, Vikings Athletics, and FIR NW Advertising Agency 

  • Created and presented a digital media marketing plan and client presentation for Portland State University Vikings Athletics

 

 

Direct Salesperson / Social Media Marketing Manager. 
Younique Cosmetics; Portland, OR

04/15 - 12/18

 

  • Developed a business Facebook page, as well as two private groups, used solely for monthly sales, Q&A, and Younique specific makeup tips

  • Created a private Facebook group consisting of over 500 members 

  • Developed a series of personal business blogs to interact with customers and to share independently created how-to videos and tips, using Blogspot

  • Create graphics for the blog site, Facebook business page, and closed groups, using personal photographs, videos, Adobe Creative Suite Photoshop and a variety of mobile applications

  • Developed a Youtube account to launch and promote makeup product tutorials

Social Media Marketing Manager Intern.
Portland Women's Expo; Portland, OR

06/15-09/15 

 

  • Developed a social media marketing plan to drive organization awareness, using HootSuite.

  • Launched social media marketing plan on current platforms (Twitter and Facebook).

  • Created a Pinterest account, accumulated 400 followers in less than 3 months, using Tailwind.

  • Accessed current social platforms, updated accounts, added new content / features, etc.

  • Trained staff on social media usage for ongoing sponsorship events and public engagement.

 

 

Sales/Metrics Manager.
Verizon Wireless (Diamond Wireless); Portland, OR

02/11 - 12/14

 

  • Built quality sales through customer discovery questions and interactive sales relationships.

  • Responsible for training/creating goals, using metric coaching and task management.

  • Created marketing materials and in-store strategies to drive sales.

  • Responsible for developing a Comcast information and pricing workbook, which was implemented within the district; over 15 store locations. 

Professional Skills 
  • Content Publishing

  • Project Management 

  • Social Media Marketing

  • JIRA Software

  • SEO Marketing 

  • Adobe Suite, Photoshop, Illustrator

  • Microsoft Office

  • Keynote Mac iOS

  • Pages Mac iOS

  • Hootsuite, Tailwind

  • Facebook Pages Manager

  • Blogspot

  • Wordpress, Wix

  • FacebookInstagram

  • Pinterest

  • Twitter

  • Tumblr

  • Google Analytics 

 

COMPETENCIES
  • Creative Thinking

  • Effective Research

  • Marketing strategies

  • Compelling ommunications

  • Efficient Problem Solving

  • Leadership

  • Teamwork

  • Data Analysis

  • Public Speaking

  • Business Marketing

  • Digital Strategy

  • Customer Relations

  • Storytelling 

  • Sales 

  • Social Media Managment

  • Customer Satisfaction 

  • Content Strategy 

  • Search Engine Optimization

ACHIEVEMENTS

Search Engine Marketing, Certified 2016 

 

Social Media Marketing, Certified 2016 

 

Content Strategy, Certified 2016 

 

Intro to Digital Strategies, Certified 2016 

Digital Media Integration, Certified 2016

MEMBERSHIPS

Search Engine Marketing Association (SEMPDX), 

member 2016 -present 

 

Social Media Marketing Society, member 2016 - present 

Portland Ad Federation, member 2018- present 

Women in Tech (PDXWIT), member 2016 - present 

Sara Kirkpatrick Portland, Oregon Digital Marketer

I enjoy helping brands express thier missions in a creative and compelling ways, using digital marketing. My goal is to inspire with my passion for strategy and knack for viewing life through a creative lens. 

I am certified in digital media strategy, social media marketing, analytics & content development. 

When I'm not strategizing, I love blogging about m y cat Mambo, DIY crafts, and photographing the world around me --and am constantly being inspired by my incredible little Frenchie, Diesel. . 

 

Like my page @advertiserinpink for digital and social media marketing articles, opinions, and links. 

Follow me at @pinkadvertiser for latest industry news, trends, and live tweets from digital marketing events, workshops, and conferences.

Discover new ideas and find inspiration to do what you love on my Pinterest boards @advertiserinpink.

Learn more about social and digital media marketing topics on SlideShare.

View my LinkedIn profile

Explore my interests, hobbies & latest obsessions

View my latest marketing  & advertising projects

Learn about my skills, certifications & workflow

Read industry related articles, opinions & news

Drop me a line & say hello

Let's make something awesome together

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Copyright     2020 Sara Kirkpatrick.