LATEST PROJECTS

Voodoo Doughnut Product Pitch Video

Project | 01

PSU MKTG 464 Capstone | 01 Voodoo Doughnut Marketing Plan/ New Product Pitch

A new marketing plan was created for Voodoo Doughnut's Portland, Oregon location. This project required the development of a new product, marketing plan and final product pitch video. The video content included a new product demonstration and mock packaging. 

The video was created using a combination of the two programs iMovie and Photo Theatre Pro on Mac iOS. 

Project | 02

PSU FIR NW Advertising | 01 FIR NW Social Media Marketing Handbook

This project required an audit of the agency's current website, social media usage and presence, as well as their overall brand voice per platform.  The handbook contents included an instructional guide with high level approaches to social media marketing and overall strategy recommendations. 

The graphic design of this image was created using the program Keynote and Pages on Mac iOS. 

Project |03

PSU FIR NW Advertising | 02 Vikings Athletics Digital Strategy Audit and Proposal

This project included a brief audit of the organization's current website and social media usage. Social media recommendations and future strategies were presented directly to the client. 

The graphic design of this image was created using the program Keynote on Mac iOS. 

Project | 04

PSU CEPE| 03 Mercy Corps Digital Strategy Proposal

This project included a brief SEO audit of the organization's current website and a close look at its' social media usage and presence. A complete competitive audit was performed in addition to a social media marketing campaign for this 

organization. Digital storyteling was leveraged as a driver to engage with their donors in correlation to the development of a new content strategy. 

The graphic design of this image was created using the program Keynote on Mac iOS. 

Project | 05

PSU CEPE| 04 Portland Women's Expo Social Media Proposal
 

This project included a SWOT analysis of the organization's current social media usage and presence. A social media marketing campaign for this non-profit organization was proposed, which required the expansion of their social media engagement. This proposal incorporated 

Facebook, Twitter, and Instagram.

The graphic design of this image was created using the program Keynote on Mac iOS.

Project |06

PSU CEPE| 05 Michael Kors Competitive Audit and Social Media Campaign
 

This project included a brief SEO audit of the organization's current website, and a close look at its' social media usage and presence. A social media marketing campaign for this fashion organization was proposed. This proposal incorporated 

Facebook, Twitter, and Instagram.

The graphic design of this image was created using the program Keynote on Mac iOS. 

Project | 07

Social Media Marketing | 06 Voodoo Doughnuts Campaign

Led a team that developed a social media marketing  campaign for a Portland-based doughtnut shop, which had a very small social media presence.  This campaign incorporated Facebook, Twitter, and Instagram. The campaign's landing page was based on the businesses website, which launched a contest. This contest was used as a driver to engage with their fans, and develop new creative designs for their doughtnuts. 

Project | 08

MKTG442 | 07 JC Wine Character Creative Strategy Camapaign 

Led a team that developed an advertising campaign which was designed to engage millennials in a Portland Wine Bar. The creative concept introduces a mock character; JC Wine. JC was interactive throughout social media platforms, posters/billboards and had a weekly podcast.

MKTG 340 | 08 The Seven Wonders Of Oregon Campaign Analysis 
 

This project was designed as a presentation tool to analyze The Seven Wonders Of Oregon advertising Campaign. This presentation expressed the vivid descriptions of tools used to understand the concepts behind the campaign, as well a complete of a SWOT analysis of the company, Travel Oregon.  

 

The graphic design of this image was created using the program Keynote on Mac iOS. 

Project | 09

Project | 10

MKTG 441 | 09 Public Relations Infographic
 

This project was designed as a presentation tool to educate my class on the field of public relations. The infographic expressed the 16 functions of public relations, as well as the variety of careers offered within the industry. 

 

The graphic design of this image was created using the program Keynote on Mac iOS. 

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